Reader

In the previous email, I told you that one of the biggest levers in your email marketing is going to be your pop-up form.

The reason is simple...

The more people join your email list, the more money you can make.

But the average industry signup rate is only 2-3%.

That's not good...

Especially for a brand constantly driving traffic to its website through ads or content.

Imagine you've got 100k website visitors and only 2% subscribe.

That's 2,000 subscribers.

But with a pop-up form that converts at 8-10% that's 8-10k subscribers every month.

So how does a good pop up form and a bad pop-up form looks like?

First let me show you an example of a bad pop-up form:

Why is this a bad pop-up form?

• It asks for multiple pieces of information on the first page.
• The offer is unclear. Nobody cares about hearing from you without getting something in return.
• It's too easy to click off.

In 2026, that's not very effective anymore.

It's boring. People are used to it.

The moment they see it, they click away.

A good pop-up form puts people into a commitment bias that makes them feel like they've earned the discount.

It gamifies the process.

Graza has an exceptional example of what a great pop-up form looks like...

Let me show you:

Here's why this is a good pop-up form:

• t tells people they've already got the discount. They just need to claim it by answering a few simple questions.
• It puts people into a commitment bias. The moment they start the quiz, they're more likely to finish and enter their email.
• It covers the entire screen on both phone and desktop, so people clearly see the offer.
• The offer is clear.

Using these methods, my clients' pop-ups stay well above 5-8%.

And when we have a good offer and a big wave of traffic, this is what happens:

​
22.43% subscription rate.

16.5% the entire month.
​
So Reader avoid the generic pop-up and use what's working now.

Quiz-based pop-ups are showing again and again that they're one of the best formats.

Are there other formats?

For sure.

You can gamify your pop-up however you want.

But always test and see what's working.

Now you know how to build a pop-up that can convert 8-10% of your website visitors.

But there's another big lever hiding inside it...

Your offer.

10% off all the time won't cut through.

You've gotta keep testing.

Here are some offers to test:

• % off vs. $ off
• BOGO
• Free shipping
• Free gifts
• Mystery offer
• Special offer
• Etc.

Play around with them until you see which one your subscribers respond to best.

That's where the real game begins.

Until next time.

Elton
​
​
​