When I was in high school, I wanted to be a model for fashion brands.

I never told anyone about it. Not even my best friends.

I'd walk home from school, playing this little movie in my head of me on big billboards or in ads for my favorite brands, wearing their clothes.

I was obsessed with finding stylish clothes and putting together combinations that made me look beyond ordinary.

But what really made me want those clothes was seeing models wearing them on Instagram.

I'd look at those pictures and imagine myself wearing the same outfits.

All I cared about was how cool the model looked in those clothes.

I wanted that look. That feeling.

That was enough to make me want the clothes.

Although that dream has faded, I ended up working with fashion brands anyway.

I manage their email marketing.

And one thing I've noticed is how much the images matter when selling clothes.

Because just like me back then, the first thing that catches peoples' eyes is the image of the item..

They see the picture of the models wearing the cloth and imagine themselves wearing it...

Now that I think.... I don't remember ever paying attention to the words in those ads.

Now, I'm not saying copy doesn't matter. Quite the opposite.

The angle you use and the words you choose can hit an emotional nerve and push someone to take action.

But a great image makes the product attractive in the first place.

And when you pair a great image with copy that hits the right emotion, you've got yourself a banger email that makes mucho dinero.

So yes, designed emails matter.

For any brand.

They help people visualize the product, recognize your brand, and enjoy a better experience in their inbox.

But it can miserably fail if the copy and the angle are lame,

That's why copy and design need to work hand in hand.

The copy should resonate with people and hit their emotions...

And the design should make the copy easy to read and the message easy to understand.

Because if people can't understand your message, they won't convert.

Hope this helped.

Elton "no longer wants to be a model but write awesome emails" Korpuzi