I'd love to show you how to do email marketing the right way. Everything about the copy, the design, the overall strategies I've mastered throughout my journey of helping my clients make more money with email marketing.
Why do people abandon their shopping carts??
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Reader How many times have you added something to your cart and never actually gone back to buy it? 👀 Yeah, no worries. You’re not the only one… In fact, roughly 7 out of 10 shoppers who add items to their online shopping carts leave without completing their purchase. And according to Stripe, abandoned carts represent about $260 billion in recoverable annual e-commerce revenue in the US and EU alone. Shocking, I know… Now imagine how much cash e-commerce brands are leaving on the table simply because their prospects forget to finish their orders. And it’s not their fault either… We’re humans. We forget stuff. But if nobody reminds us, we won't take actions, and we won't get what we want.... obviously you don’t get the sale. “But whyyy???? Why do people abandon their carts, huh? I knew it! They don’t like my product…” No, no, no, no… hold on there, big boy. A lot of people have this misconception that if someone abandons their cart, it means they’re not interested in the product. And that’s not true at all. In fact, it’s sooooooo far from the truth. So let me show you some of the reasons people leave their carts behind, and more importantly, how you can remind them to come back and push them to take action… People get distracted. Ya know, life happens. You've got a million things demanding your attention. You're about to buy something, then your wife calls, your kids start fighting, or your boss suddenly needs you. And just like that, you forget about the product sitting in your cart. They might not be ready to buy yet. Some people are just window-shopping. They see something they like, add it to their cart, and tell themselves they'll come back later but never do. Others are waiting for payday before buying what they want. I've done that myself with books I wanted... or some *cough cough* cookies. They've got questions before buying. Maybe they're unsure about sizing, whether the product will work for them, or if it's the right choice. In clothing, for example, sizing alone can make someone hesitate, even when they love the product. They're not sure they can trust the purchase. What if the product never arrives? What if it comes broken? Can they return it? These doubts can be enough to make someone leave without buying. They want to compare their options. Maybe they've found something else in your store or spotted a competitor selling a similar product. So they add yours to the cart, keep looking around, and decide which one suits them best. Such are we humans... Well... In my next email, I'll show you how to use automated emails that work 24/7 to bring these people back and tackle each of the reasons we mentioned above. I'll also show you the exact emails you can send to turn those abandoned carts into purchases. But covering everything today would make this email way too long. So, until next time... Your friend, ​ |
Can I get your email address real quick?
I'd love to show you how to do email marketing the right way. Everything about the copy, the design, the overall strategies I've mastered throughout my journey of helping my clients make more money with email marketing.
Reader Are you ready for some juicy stuff today? Oh boy, you’re in for a good treat… I want you to get comfortable, grab some popcorn, and read through this email… Because today I’m going to show you how you can recover your abandoned carts with automated emails...The same way I’ve deployed in my clients’ accounts that have brought cash into their businesses, just like this: But first let me tell you how it works… When someone adds a product to their cart, and leaves without completing their...
Hey Reader Had a nice dinner yesterday with my brother and one of my best friends. We went to one of my favorite (to eat) places in the capital city of Albania. This is one of my favourite meals since I was a kid. Qofte (meatballs), potato wedges, yoghurt sauce, and bread made from pizza dough. The simplest meal, yet absolutely to die for. I first went there with the boys four years ago, just before leaving Albania to study in Malaysia. Back then, the place was pretty quiet, but the food was...
Today, I want to talk about AI. And how much it has pissed me off. No, I don't hate it. In fact, I use AI every day in my work. It's fantastic for taking tedious tasks off your plate. I use it to research things, find recent news, compile data, generate images, brainstorm ideas, and get quick answers when my brain feels completely dry. It helps me get things done faster. But here's what gets under my skin when I see lots of brands and agencies are relying a little too much on AI to write and...