Reader

Are you ready for some juicy stuff today?

Oh boy, you’re in for a good treat…

I want you to get comfortable, grab some popcorn, and read through this email…

Because today I’m going to show you how you can recover your abandoned carts with automated emails...
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The same way I’ve deployed in my clients’ accounts that have brought cash into their businesses, just like this:

But first let me tell you how it works…

When someone adds a product to their cart, and leaves without completing their order, an automated flow gets triggered and sends out emails without you having to lift a finger.

And they'll get sent out 24/7 recovering carts and making money while you sleep... awesome right?!

Now, I mostly like to send 4-5 follow-up emails.

If someone doesn’t take action after the first one, the next email (which goes out automatically) gets another chance to do the job.

I usually delay the first email for 30 minutes to 1 hour after someone abandoned their cart and then follow up daily..

Here’s how I’d structure them:
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1. The Follow-Up Email

This is where you simply remind the person that they’ve left something in their cart.

Then, in the body of the email, you can remind them of the product’s benefits.
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Example from Wavy:

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​2. The Founder Follow-Up Email

Here, you send a plain-text email that comes straight from the founder.

You remind them about their cart and offer a helping hand.

You can also include a few reasons why they should choose you.
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Something like: “Here are 3 reasons why people choose us.” or handle any objection that people have.
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Great example from Josh @ Dirty Dog Farm (I absolutely love their emails)

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3. The Testimonial Email

Here, you show people who’ve used your product and found success with it.

Let your customers do the talking and show potential buyers what they can expect.
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Example from Royo:

4. Discount Email + FAQ (optional)

If they haven't moved you then you can throw in a discount code..

And you also can answer the most frequently asked questions.

This helps handle people’s objections and answer any questions they might have in mind.
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Here's an example from nightcity:

5. The Last Chance Email

You simply remind people that their coupon code is about to expire.

And you put a little salt in the wound by reminding them what they’ll miss out on if they don’t take up the offer.
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Example from Cadence

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Of course, there are tons of different ways you can test this.

But I wanted to keep things simple and clear so you can actually take action.

Now, if you don’t have an abandoned cart flow in place, go and build one just like I've shown to you.

And if you need help setting it up, simply reply to this email and I’ll come in and help.

Until next time,

Ciao,

Elton Korpuzi

P.S. Can coaches or service providers apply this too?

Absolutely...

As long as you’ve got a website where you host your products or services and direct people to a payment gateway, you can apply the same principle.

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