I'd love to show you how to do email marketing the right way. Everything about the copy, the design, the overall strategies I've mastered throughout my journey of helping my clients make more money with email marketing.
This really gets under my skin
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Today, I want to talk about AI. And how much it has pissed me off. No, I don't hate it. In fact, I use AI every day in my work. It's fantastic for taking tedious tasks off your plate. I use it to research things, find recent news, compile data, generate images, brainstorm ideas, and get quick answers when my brain feels completely dry. It helps me get things done faster. But here's what gets under my skin when I see lots of brands and agencies are relying a little too much on AI to write and build their emails. And now, plenty of brands are starting to sound, feel, and look the same. Because when everyone wants to speed things up and cut costs, they start relying on the same tools to do their writing for them. It takes all the fun part from it, the personality, and you then... Become boring. And you give people fewer reasons to trust you. The other day, I read an article by Ruben Hassid that had this great image summing up the problem. Have a look at it. ​ "If anyone can do it, no one wants it." And I think that sums it up perfectly. The people on your email list are humans. They want to hear from other humans, not get slapped in the face with the same AI slop every other brand is sending. People want relationships. The more connected we feel to someone, the more interested we become in hearing from them. And I believe the brands that stand out will be the ones that put some personality behind their emails. Real stories. Real experiences. Emails that build relationships and give people a reason to buy from you again and again, not just when there's a discount. Which is why, from day one, I've been pushing founder-story emails with my clients. Because, as a great mentor of mine once said: People buy you first, then your product. Here's an example of an email from one of my clients. You can still use ai, go one... but the brands what will thrive will be the ones that focus on relationship with their customers and go against the grain... Just sayin' Your friend Elton "writes founder story eamils Korpuzi |
Can I get your email address real quick?
I'd love to show you how to do email marketing the right way. Everything about the copy, the design, the overall strategies I've mastered throughout my journey of helping my clients make more money with email marketing.
Reader Are you ready for some juicy stuff today? Oh boy, you’re in for a good treat… I want you to get comfortable, grab some popcorn, and read through this email… Because today I’m going to show you how you can recover your abandoned carts with automated emails...The same way I’ve deployed in my clients’ accounts that have brought cash into their businesses, just like this: But first let me tell you how it works… When someone adds a product to their cart, and leaves without completing their...
Reader How many times have you added something to your cart and never actually gone back to buy it? 👀 Yeah, no worries. You’re not the only one… In fact, roughly 7 out of 10 shoppers who add items to their online shopping carts leave without completing their purchase. And according to Stripe, abandoned carts represent about $260 billion in recoverable annual e-commerce revenue in the US and EU alone. Shocking, I know… Now imagine how much cash e-commerce brands are leaving on the table simply...
Hey Reader Had a nice dinner yesterday with my brother and one of my best friends. We went to one of my favorite (to eat) places in the capital city of Albania. This is one of my favourite meals since I was a kid. Qofte (meatballs), potato wedges, yoghurt sauce, and bread made from pizza dough. The simplest meal, yet absolutely to die for. I first went there with the boys four years ago, just before leaving Albania to study in Malaysia. Back then, the place was pretty quiet, but the food was...