I'd love to show you how to do email marketing the right way. Everything about the copy, the design, the overall strategies I've mastered throughout my journey of helping my clients make more money with email marketing.
my client's grandma story is crushing it
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Reader Remember that email I told you about where I asked my client to tell me a story that foreshadows the work he does today? He told me a story about his grandma and the lessons she taught him that he still uses in his business today. We got that story written into an email, did some tweaks, added a segue to the current offer we were running, and told people to click and buy. So what happened after that? Well... as I was sitting yesterday on a call with one of the founders to fix some Klaviyo triggers for some cool automations we're going to build, he asked me: “How did that grandma story email perform?” “Oh, that one,” I smile. “Did really well, was a good one...” I click off the automations and head over to the campaign tab. “Let me show you.” “It has 52.39% open, 0.36% clicks, and £....” I look at him. “So it did decent.” “We got plenty of replies from it.” He said. “Oh really?” “Yeah, a lot of people were commenting to us about it.” “Oh, that’s really nice.” The thing about personal founder stories is that they give you that human touch and show people there’s an actual person behind the brand they’re about to buy from. And that's what people want now-days. People want to buy from people. And lot of people resonate with stories. They find themselves in them. And when you keep showing up with stories from the founder that people can relate to, you start building that bond with your audience. When those bonds start to strengthen, two things are likely to happen:
Which is why it is so important to build that relationship with your audience. Especially with your email list. Cuz it's going to be one of the biggest assets of your business. Imagine having a list of loyal subscribers that buy from you again and again. That’s where the real profit is made. So Reader... Build your email list and build that relationship with them. It will reward you. Elton ​ |
Can I get your email address real quick?
I'd love to show you how to do email marketing the right way. Everything about the copy, the design, the overall strategies I've mastered throughout my journey of helping my clients make more money with email marketing.
When I first started my journey as a copywriter back in 2024 I was hungry to learn. I’d hunt for any free resource to equip myself with more knowledge because I couldn't afford to buy courses or pay for mentors. I was a student trying to make it.. So I’d sign up for email lists and study how other copywriters wrote their emails. What I figured out was that pretty much almost all the people I was reading from had this particular structure and formula to write their emails. They’d touch a...
Hey Reader Last week was a busy one. I had plenty of work on my hands. I've been busy building the entire automation and email system for a client. And honestly, I’ve enjoyed every bit of it. You know why? Because I’ve been doing the thing I love most in this whole process. Writing. A LOT of writing. Not strategy, looking at data, or crafting offers and systems. Those things are crucial. If you get em' right, you can take your business up a notch, two, or ten in a single quarter. And...
Uuhh… brrr… The weather turned 180°. One day I’m getting roasted alive by the summer heat. Now I’m sitting at my desk feeling the cold breeze early in the morning, with my feet completely frozen. So I shoved one of them under my cat Mika, who’s sitting underneath my desk. She’s warm, puffy. Perfect little heater. Not the most welcoming one though. She likes to fight, scratch, and usually wants nothing to do with being petted. But give her food... and hehe... Suddenly, she’s the most welcoming...