I'm an email marketer helping muslim ecom brands with email marketing and I want to share with you everything I know about building a successful email marketing channel for your business. I share also my personal experiences from testings stuffs with emails, what I study and how I apply it. All I ask from you is your email. Hop in my friend 👇🏻
Nike got sued...
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I’m eating breakfast while listening to the Ecomm Cowboy podcast. It’s a podcast where they talk about what’s happening in DTC, marketing, and ecommerce. Today they discussed how Nike and Lululemon got sued for phantom discounting. ​ They were selling products at their normal price while making them look discounted. A lot of ecommerce founders love doing this. Personally… I think that’s a fat lie. And money made by lying isn’t good. Sooner or later your customers figure it out. Once trust is gone… So are your customers. Not only that... but a lot of ecomm brands rely heavily into discounts and sale campaigns because they think thats the only way out of selling their products.. Not only will you hurt your margins… You’ll train your customers to wait for the next discount. And that’s a dangerous game. You know what makes a good brand? Being able to sell your products at full price. Then when you do run a discount… It feels like Eid. So how do you sell at full price without constantly discounting? If your strategy is just showing product features… How premium your brand looks… Or how unique your products are… Then slapping a fat discount on them… You’re shooting yourself in the foot. Your customers don’t care how cool your features are. They care what those features do for them. The benefit of those feature. So here’s the answer:
You do that by showing up in their inbox every day with something valuable. In the first case, you educate people about your product and shift their beliefs so they trust yours is the solution. In the second, you show up with something engaging, fun, or relational that leaves them better off after hearing from you. That way they will always look for you in their inboxes with enthusiasm, buy your products, and talk about you to their friends of how good your products are and how inspiring your brand is... That’s how people stick with your brand. That’s how they buy regardless of price. But if your only goal is to squeeze as much money as possible today… Go ahead. Do what Nike did. Blast discounts every other email. Just don’t tell me I didn’t warn you. Thank you for reading. Elton |
All About Email Marketing
I'm an email marketer helping muslim ecom brands with email marketing and I want to share with you everything I know about building a successful email marketing channel for your business. I share also my personal experiences from testings stuffs with emails, what I study and how I apply it. All I ask from you is your email. Hop in my friend 👇🏻
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Reader Remember that email I told you about where I asked my client to tell me a story that foreshadows the work he does today? He told me a story about his grandma and the lessons she taught him that he still uses in his business today. We got that story written into an email, did some tweaks, added a segue to the current offer we were running, and told people to click and buy. So what happened after that? Well... as I was sitting yesterday on a call with one of the founders to fix some...