"YOU HAVE TO WORK"

For the past two months, I've been trying to keep Sundays free from client work.

I'd write, read, pray, visit a coffee shop, and spend time with my family without thinking about work.

But it wasn't always like this.

I used to be deep into that whole working-hard, getting-things-done, keep-pushing-forward mindset.

You know, kinda the Hormozi mindset...

Until I hit the wall, burnt out, and couldn't even have a normal conversation with people without bringing up emails and business strategies which they don't even understand.

Which obviously affected my health, time with family and God, even clients work.

And even when I wanted to rest, I felt guilty because that little voice kept creeping in:

"You have to work."

But a speech by former Coca-Cola CEO Dyson, referenced in Eddie Shleyner's book, Very Good Copy, slapped me in the face and sliced through my heart like a hot knife in the butter.

Dyson asked the audience to imagine life as a game of juggling five balls—Work, Family, Health, Friends, and Spirit—and the objective is not to let any of them fall.

All the balls are glass except the Work ball, which is rubber.

If the rubber ball falls, it will bounce back intact, unaffected.

But if one of the glass balls were to fall, “It will be irrevocably scuffed, marked, nicked, damaged, even shattered,” said Dyson. “It will never be the same,” he said.

You can always get back to work.

You can fail at one project and another will come along.

But you can't rewind time with your family, repair every neglected relationship, or keep treating your health like it'll wait until you've made enough money.

We know we do it for them. We want our families to live a better life.

But sometimes, it's not even the work itself wearing us down. It's comparing ourselves to others.

You see someone on social media who's ahead of you, sharing wins and building something big.

Suddenly, you feel like you're not working hard enough, moving fast enough, or even good enough.

And that destroys the joy of building something.

"Don't undermine your worth by comparing yourself with others," said Dyson. "Don't set your goals by what other people deem important.

Only you know what is best for you. Don't take for granted the things closest to your heart.

Cling to them as you would your life," he pleaded, "for without them, life is meaningless."

Since changing how I treat myself, spend time with my family, and make room for things outside work, I've never been happier or more productive.

And I guess that's something we all need to remind ourselves of from time to time.

Anyway, no email marketing lessons today. Just hope you got something out of this.

So about my Sunday... I've written in my journal, now this email, and next I'll be reading Gary Halbert's letters.

A pretty quiet Sunday, if you ask me.

What about you?

How are you spending your Sunday?

Your friend,

Elton Korpuzi

Can I get your email address real quick?

"YOU HAVE TO WORK"

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