Long time ago, a great copywriter called Gary Halbert made an analogy about physical mail.

He divided it into two piles.

Pile A: Mail that looked personal.

These were the letters you wanted to open and read.

I would say mail that came from your grandma...

And...

Pile B: Mail that screamed "junk mail."

These were all the advertising mails that screamed promotions.

People could sniff them out and throw them in the trash without thinking twice.

And guess what...

If a reader doesn't read your ad/email, then your ad/email doesn't make any money..

He advised his son to write a mail that belongs to Pile A.

Where people would get triggered to open and read it.

That was the past era.

In today's era, things are different, but the analogy still applies.

If you craft emails that scream "promo," you'll end up in Pile B.

But if you craft emails that provide enough value for people to open and read them, then you've made it into Pile A.

Whether it's a designed email or a plain text email.

But value doesn't necessarily mean tips and tricks all the time.

It can also be something that:

• Changes people's perspective.
• Makes them laugh.
• Makes them feel smart about your product.
• Tells stories that resonate with them.
• Teaches them a lesson that makes their life better.

And more...

When you hit that goal...

You've created goodwill with your email list.

So anytime you promote something, your readers look forward to buying it.

Because you've built that relationship with them.

You've earned their attention, their trust, and made them feel like they're part of something.

People buy you before they buy your products or services.

That's my intention with this newsletter.

I want this newsletter to become so valuable and important to you as receiving a letter from your grandma...

Thank you for reading my first email.

It means a lot to me.

I'll catch you in the next one.

Your friend,

Elton
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P.S. If you want to receive my emails in your inbox reply with the word "grandma".
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