Reader How many times have you added something to your cart and never actually gone back to buy it? 👀 Yeah, no worries. You’re not the only one… In fact, roughly 7 out of 10 shoppers who add items to their online shopping carts leave without completing their purchase. And according to Stripe, abandoned carts represent about $260 billion in recoverable annual e-commerce revenue in the US and EU alone. Shocking, I know… Now imagine how much cash e-commerce brands are leaving on the table simply...
11 days ago • 2 min read
Hey Reader Had a nice dinner yesterday with my brother and one of my best friends. We went to one of my favorite (to eat) places in the capital city of Albania. This is one of my favourite meals since I was a kid. Qofte (meatballs), potato wedges, yoghurt sauce, and bread made from pizza dough. The simplest meal, yet absolutely to die for. I first went there with the boys four years ago, just before leaving Albania to study in Malaysia. Back then, the place was pretty quiet, but the food was...
14 days ago • 2 min read
Today, I want to talk about AI. And how much it has pissed me off. No, I don't hate it. In fact, I use AI every day in my work. It's fantastic for taking tedious tasks off your plate. I use it to research things, find recent news, compile data, generate images, brainstorm ideas, and get quick answers when my brain feels completely dry. It helps me get things done faster. But here's what gets under my skin when I see lots of brands and agencies are relying a little too much on AI to write and...
18 days ago • 1 min read
When I was in high school, I wanted to be a model for fashion brands. I never told anyone about it. Not even my best friends. I'd walk home from school, playing this little movie in my head of me on big billboards or in ads for my favorite brands, wearing their clothes. I was obsessed with finding stylish clothes and putting together combinations that made me look beyond ordinary. But what really made me want those clothes was seeing models wearing them on Instagram. I'd look at those...
20 days ago • 1 min read
Hey Reader Unless you've been living under a rock, you know the 80/20 rule... Wha? You don't know? Sigh... Alright, fine. Let me explain. The 80/20 rule was discovered by Italian economist Vilfredo Pareto in the early 1900s. He realised that 80% of the wealth in England was held by 20% of the population. But author Richard Koch popularised the principle even further by showing how it could apply to other areas of life. 20% of freeways get 80% of the traffic. 20% of customers make 80% of the...
21 days ago • 1 min read
For the past two months, I've been trying to keep Sundays free from client work. I'd write, read, pray, visit a coffee shop, and spend time with my family without thinking about work. But it wasn't always like this. I used to be deep into that whole working-hard, getting-things-done, keep-pushing-forward mindset. You know, kinda the Hormozi mindset... Until I hit the wall, burnt out, and couldn't even have a normal conversation with people without bringing up emails and business strategies...
22 days ago • 2 min read
Reader If you think that to become a successful creator or a business owner, you need millions of followers, fans, clients or whatever… Then I’d love you to read this quote from Kevin Kelly: To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans. To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of...
23 days ago • 2 min read
It’s 11:15-ish PM. I’m about to go to bed and finally rest after a long day. Then suddenly… *Bzzz bzzz* Notifications on my phone. One of my clients sends me a voice note. Now, before I tell you what he said, let me take you back to what happened throughout the week. I’ve been setting up email marketing for this dear client who’s been running his business for a whopping 6 years. The thing is… Although the business had been running for years, they’d never fully used email marketing to its...
24 days ago • 2 min read
Hey Reader This morning was a little different. After morning prayer, me and my brother went on a side quest. We went to pick some fresh, God-given fruits straight from the trees. A friend of my brother who lives in Italy has a house with a BIG garden with plenty, plenty of fruit trees. And if nobody benefits from these trees, all those fruits go to waste. Which is why they asked us to go pick them up. And pick we did. We picked pomegranates, lemons, and wet dates. It's autumn, so we're right...
25 days ago • 2 min read
