Reader Today, traffic is getting more expensive than ever. Lots of brands are entering the market every day, competing for eyeballs so they can sell their products. The more brands enter, the higher the bid for ads becomes. Ads are super effective for driving traffic to your website. Unlike content, where you have to rely on algorithms, with ads you can feed the machine with cash and it'll show your ads to as many people as your budget allows. If your ad is good, it'll get clicked. More...
13 days ago • 1 min read
Reader Remember that email I told you about where I asked my client to tell me a story that foreshadows the work he does today? He told me a story about his grandma and the lessons she taught him that he still uses in his business today. We got that story written into an email, did some tweaks, added a segue to the current offer we were running, and told people to click and buy. So what happened after that? Well... as I was sitting yesterday on a call with one of the founders to fix some...
17 days ago • 1 min read
“Okay boys, what do we have?” says Don.“We are looking for new worlds and with that search comes any number of new gadgets.. I’t not just some random association. This thing is shiny. It’s Explosive.It’s from the future, a place so close to us now filled with wonder and ease” the copywriter explains..This is a scene from Mad Men where Don, the creative director, has assigned his team to create an ad for a new spray deodorant. The guys had come up with a strange design of an astronaut flying...
19 days ago • 3 min read
“Elton — It’s the co-founder of the brand I do emails for. I’m sitting in my brown leather chair in front of my screen on a Google Meet with both founders. We’ve just wrapped up the meeting about July’s performance. “Is the story I sent you okay?” he asks, resting his fist on his chin, his eyebrows raised and his front teeth clenched. “Yes, it’s fine…” I smile. “I tried to get AI to put it all together because it isn’t exactly like that...” he says. “It’s a bit boring...” He spins in his...
24 days ago • 1 min read
I’m eating breakfast while listening to the Ecomm Cowboy podcast. It’s a podcast where they talk about what’s happening in DTC, marketing, and ecommerce. Today they discussed how Nike and Lululemon got sued for phantom discounting. Basically… They were selling products at their normal price while making them look discounted. A lot of ecommerce founders love doing this. Personally… I think that’s a fat lie. And money made by lying isn’t good. Sooner or later your customers figure it out. Once...
25 days ago • 1 min read
Reader What if you had an army working for you 24/7... ...going out, targeting prospects, and selling your products... Without you lifting a finger. Not only would this army make sales while you sleep, it'd also lower your Customer Acquisition Cost (CAC) and retarget visitors without you spending another dollar on ads. How cool would that be for you and your business? It's every ecom founder's dream. But what if I told that... ...That army actually exists. It's called email automation flows....
about 1 month ago • 2 min read
Hey Reader If you want to produce successful advertising… Be it an ad or email... One of the best things you can do is truly know your market. Whenever I start working with a client, the very first thing I do is research the market they operate in. You want to know their needs. Their desires. Their pain points. Their dreams. What keeps them up at night. Because if you can identify their problems and desires, you can write copy that slices through like a hot knife through butter. “If you can...
about 2 months ago • 1 min read
Long time ago, a great copywriter called Gary Halbert made an analogy about physical mail. He divided it into two piles. Pile A: Mail that looked personal. These were the letters you wanted to open and read. I would say mail that came from your grandma... And... Pile B: Mail that screamed "junk mail." These were all the advertising mails that screamed promotions. People could sniff them out and throw them in the trash without thinking twice. And guess what... If a reader doesn't read your...
about 2 months ago • 1 min read
