Hey Reader Last week was a busy one. I had plenty of work on my hands. I've been busy building the entire automation and email system for a client. And honestly, I’ve enjoyed every bit of it. You know why? Because I’ve been doing the thing I love most in this whole process. Writing. A LOT of writing. Not strategy, looking at data, or crafting offers and systems. Those things are crucial. If you get em' right, you can take your business up a notch, two, or ten in a single quarter. And...
2 days ago • 1 min read
Uuhh… brrr… The weather turned 180°. One day I’m getting roasted alive by the summer heat. Now I’m sitting at my desk feeling the cold breeze early in the morning, with my feet completely frozen. So I shoved one of them under my cat Mika, who’s sitting underneath my desk. She’s warm, puffy. Perfect little heater. Not the most welcoming one though. She likes to fight, scratch, and usually wants nothing to do with being petted. But give her food... and hehe... Suddenly, she’s the most welcoming...
22 days ago • 3 min read
Hey Reader Summer gave me some really good lessons. And some hard pills to swallow. But when you’re building something, you’ll always face roadblocks. Those roadblocks can make or break you. Embrace them, do the work, and eventually they become milestones. Fall to your knees every time they get in your way, and you’ll feel the pain of regret for the rest of your life. Anyway… The reason why I'm sending this email is to tell you why every online entrepreneur should have an email list. And I...
26 days ago • 2 min read
Reader In the previous email, I told you that one of the biggest levers in your email marketing is going to be your pop-up form. The reason is simple... The more people join your email list, the more money you can make. But the average industry signup rate is only 2-3%. That's not good... Especially for a brand constantly driving traffic to its website through ads or content. Imagine you've got 100k website visitors and only 2% subscribe. That's 2,000 subscribers. But with a pop-up form that...
about 2 months ago • 1 min read
Reader Today, traffic is getting more expensive than ever. Lots of brands are entering the market every day, competing for eyeballs so they can sell their products. The more brands enter, the higher the bid for ads becomes. Ads are super effective for driving traffic to your website. Unlike content, where you have to rely on algorithms, with ads you can feed the machine with cash and it'll show your ads to as many people as your budget allows. If your ad is good, it'll get clicked. More...
about 2 months ago • 1 min read
Reader Remember that email I told you about where I asked my client to tell me a story that foreshadows the work he does today? He told me a story about his grandma and the lessons she taught him that he still uses in his business today. We got that story written into an email, did some tweaks, added a segue to the current offer we were running, and told people to click and buy. So what happened after that? Well... as I was sitting yesterday on a call with one of the founders to fix some...
2 months ago • 1 min read
“Okay boys, what do we have?” says Don.“We are looking for new worlds and with that search comes any number of new gadgets.. I’t not just some random association. This thing is shiny. It’s Explosive.It’s from the future, a place so close to us now filled with wonder and ease” the copywriter explains..This is a scene from Mad Men where Don, the creative director, has assigned his team to create an ad for a new spray deodorant. The guys had come up with a strange design of an astronaut flying...
2 months ago • 3 min read
“Elton — It’s the co-founder of the brand I do emails for. I’m sitting in my brown leather chair in front of my screen on a Google Meet with both founders. We’ve just wrapped up the meeting about July’s performance. “Is the story I sent you okay?” he asks, resting his fist on his chin, his eyebrows raised and his front teeth clenched. “Yes, it’s fine…” I smile. “I tried to get AI to put it all together because it isn’t exactly like that...” he says. “It’s a bit boring...” He spins in his...
2 months ago • 1 min read
I’m eating breakfast while listening to the Ecomm Cowboy podcast. It’s a podcast where they talk about what’s happening in DTC, marketing, and ecommerce. Today they discussed how Nike and Lululemon got sued for phantom discounting. Basically… They were selling products at their normal price while making them look discounted. A lot of ecommerce founders love doing this. Personally… I think that’s a fat lie. And money made by lying isn’t good. Sooner or later your customers figure it out. Once...
2 months ago • 1 min read
